Creating the best message that goes with your target audience – be it special events, media, talks, conferences and several other options.
Establishing and strengthening your brand’s identity. Promotion starts from within; once you believe, others will believe as well.
Mission, vision and goals (short and long-term); strengths, opportunities, threats and weaknesses. Media coverage management. Writing of press releases.
We can help you create it.
English to Spanish
Spanish to English
Strategic Planning, Public Relations, Programming and Audience Analysis, Media Planning, Branding, Cultural Journalism
Alejandra Enciso Guzmán born in Tijuana, Baja California, México is a 100% border being; since elementary school she has been back and forth the Tijuana-San Diego border. She has a Bachelor’s in Communication from UABC Campus Tijuana, a Master’s Degree in Management of Cultural Resources by the University of Deusto, Campus San Sebastián, in Spain, as well as a Certificate of Business for the Arts by the USD in San Diego, California.
A fierce arts lover and consumer; be it museums, theater, musical theatre or dance and more than a decade of experience working with entities like the General Society of Authors and Editors of Spain, Hospital Infantil de las Californias (the main children’s hospital in Baja California), the Alliance Française (French Alliance) in Tijuana, Televisión Azteca and Hi-Tek Mexico. As well as writing contributions for arts and entertainment in publications such as InfoBaja, Mujer Actual magazine, Vanguard Arts & Culture and San Diego Free Press.
In 2012, she created her own binational consulting firm, “Enciso Consulting”, specializing in the performing arts. Being liaison between the theater communities of Tijuana and San Diego, creating a special encounter between experts from both sides of the border.
Alejandra Enciso is also member of the organizing committee of the Theatre Communications Group, based in New York, and whose annual conference for 2014 took place in San Diego, California, in June.
A PR agent by heart, possesses a great capacity to solve problems and get to the core of any issue. I listen to learn and speak to communicate. My experience in arts and show business has taught me to respect my profession and that there are no obstacles when you love what you do for a living
Specialist with more than a decade of experience in planning, directing and developing corporate events; supervision of creative concepts and strategic alliances with suppliers; personalized service of VIP clients.
Laura is Associate Director of EL EVENTO and resides in Mexico City
Estudió la licenciatura en Comunicación en la Universidad Autónoma de Baja California (UABC). Cuenta con más de diez años de experiencia en comunicación y relaciones públicas en el sector público y privado. Desde el año 2011 es consultora independiente, agente literaria, gestora cultural y maestra invitada para impartir las materias de Publicidad & RR.PP. y Comunicación oral y escrita en universidades privadas. También forma parte del Congreso Nacional Ciudadano que busca reeducar cívicamente a la ciudadanía, y es voluntaria en Arts for a Better Tomorrow [Artes para un mejor mañana]. Ha sido intérprete simultánea inglés-español, actriz de voz [doblaje], conductora de televisión y seleccionada por Baja California para competir en las pruebas regionales de 800m, 1500m y 3000m, 5000m planos en el 2000. También ha estudiado actuación en TVI Actor’s Studio [L.A.]. Su tiempo libre lo destina a correr, el senderismo y escribe en su blog florog.blogspot.com y en twitter como @florcervantes.
Founder of the innovative cultural exchange program Vanguard Culture, which shares the best events in visual and performing arts in San Diego on a weekly basis, as well as raises awareness about several social causes.
Susanna possesses more than 15 years of experience as a professional actress, jazz singer, arts promoter, curator and event coordinator. Also an accomplished specialist in Public Relations, she’s part of several key organizations in the San Diego cultural landscape. Host and producer of the radio and TV show, The Talk of San Diego.
Susanna graduated magna cum laude from San Diego State University, with a major in Humanities and a minor in French.
A blogger at Vida Love Chic, she’s also a founding member of San Diego Shakespeare Society, a part of the board of directors of the Alliance Française in San Diego, as well as vice-president of the council of the San Diego REPertotry Theatre.
Mission
Positioning theatrical and artistic events among the public on both sides of the Mexico-USA border, developing unique promotion strategies for each scene, both in California and Baja California.
Vision
Enciso Consulting is key for the cultural promotion with an established net of communication through Latin America, fostering the sustainability and appreciation of all the artistic events in every country, every city, every venue.
Values
• Love for the arts
• Professionalism
• Honesty
• Ethics
• Conviction
